Project: The "Smart" Cleat
What:
A product that redefines what it means to be a forward-thinking athlete. A durable, high-quality soccer cleat built for tracking gameplay and performance metrics.
Objective:
To create a product for soccer lovers and athletes that will advance their gameplay on the field. This smart cleat will track detailed statistics so players can fully understand the specifics on what they can improve upon.
Audience:
"Smart" Athletes
This product will raise a community of advanced thinkers and the “new” kind of athlete. The “smart” revolutionizes the process of practice and training.
Our audience will be curious and eager to try the next best thing in modern-day technology
Primary Typeface: Gosha Sans Bold
Secondary Typeface: Gosha Sans Regular
Brand Colors:
#ffffff
#f8f6ea
#808285
#000000
#ff2e15
Logo:
“XP” is short for “Experience”. This is a forward-thinking brand that prioritizes the best and most beneficial experience for their customers and users.
+ + =
Logo Breakdown:
XP = EXPERIENCE
FINAL LOGO
More customized and uniformed than typeface used.
PERCENTAGE OF PERFORMANCE
The entire experience is based on metrics and data.
UNIFORMITY/LEGIBILITY
Product Sketches:
Number Treatments:
Brand Typeface: Gosha Sans Bold
Vowel Treatments
Brand Typeface: Gosha Sans Bold
Custom Number Treatments:
Custom Vowel Treatments:
Numbers:
The XP logo contains a bitmap-like construction; and being that this brand is all about numbers and metrics, I designed a custom number treatment for the information that is important at the end of the day.
Vowels:
This treatment will be used in campaigns, posters, and other print/web material.
Posters: Graphic
Posters: Advertisements
These ads create a parallel between the historical greats to our modern-day market.
Social Postings:
Application:
User Tasks:
1. Train Section of Foot and Earn Rewards/Points
2. Add Game To Schedule
3. Review Health and Access Timer
4. Discover Game Mode and Browse Through Local Postings
5. In Game Mode, Review Game History
Training Mode
(Home Screen)
Health Activity
Game Mode
Timer
Main Navigation
Schedule
User Tasks 1:
Train Section of Foot and Earn Rewards/Points
Login
Select Drill/Tutorial
Training In Progress
User Tasks 2:
Add Game To Schedule
Adding Game:
The user will be able to fill out any notes/game information they would like. The user will be able to go back to their schedule anytime throughout their experience with this app, and edit, change or reschedule if they wish.
Schedule
Add To Schedule
Health Activity Scroll:
User Tasks 3:
Review Health and Access Timer
Health Activity
Health Activity:
The user will be able to navigate and see their daily health stats, as well as tracking any other fitness goals they desire.
Start Timer
User Tasks 4:
Discover Game Mode and Browse Through Local Postings
Game Mode:
There are two options in “Game Mode” to experience: “Your Games” and “Postings”. “Your Games” is a clock countdown to when the user's next scheduled game are and any notes they took. “Postings” are local postings of any pickup games in the user's area that the user can add to their schedule.
The Community:
XP is not only for advanced players, but also for beginners and players that just love the game of soccer. By having a local pick up games, it gives our users the chance to get out there and play freely, creating their own customizable schedule.
Local Postings
Posting Details
Profile:
Acheivements:
These are gained in “Training Mode” or during a game when performed. The user will be able to collect, and unlock more achievements the longer they use and advance in their gameplay.
User Tasks 5:
In Game Mode, Review Game History
All Games
Past Game Details
Game History:
Users can trackback and compare their overall past game stats and achievements.
Application Iconography:
Arrow Grid
1. The icons are drawn in the same bitmap grid as the number of treatments.
2. The cuts in some of the icons give more breathability and more reference to the “P” in the brand's original logo.
Store Design:
Floor Plan:
The overall store is planned to be laid out and designed for a customer's best experience, giving off the energy and environment to what the brand is all about.
Entrance:
The entrance is intended to be similar to an entrance into an arena, creating an environment that is suspenseful and encapsulating. By creating this modern and dark entrance, I am developing an environmental build-up to excite customers to see what is at the end of the tunnel. I will also be including fans, fog, and a mist, to create the air of a rainy and intense game day.
First Looks (Room 1):
The customer will enter with the first site of the cleat, lights on each shoe, and an interactive/experiential environment. This is an experiential shoe, so my goal is to create the best interactive and “photo-worthy” store I can.
There will be overarching cubes pouring down into the stands of the cleats from the ceiling. By creating this archway, customers are now guided to travel under, grabbing attention and guiding them to the next part of the store.
Interactive Projections (Room 2):
After checking out some of the store's merchandise, the store directs the customer to the next room where they will be able to interact with the collapsing digital floor, and review vintage highlights from the greats of soccer.
First Cleat Feel (Back Room):
This store would not be complete without the opportunity for the customer to try on and experience the cleat for themselves.
At the end of the store, there will be a small turf area for customers to train, while following and selecting the drill they desire on the screen in front.
